This post went viral because it provides a rare, transparent look into the financial realities of owning a popular franchise in Korea, sparking curiosity and debate about the true profitability and effort involved in running such a business.

🇰🇷 KOREAN REACTIONS 10
As a small business owner passing by... isn't that pretty good? lol Almost like a franchise ad...
Whoa, 87.5 million KRW for labor costs... that's wild.
The original post seems to be from a thread. It said a 300-pyeong store is ideal, but a 200-pyeong store costs 1.4 billion KRW to open (excluding gwonrigum and bojeunggeum). For a 300-pyeong store with gwonrigum and bojeunggeum, it'd be around 2 billion KRW. If you factor in 6% interest on 2 billion KRW, that's 10 million KRW a month. Subtracting that and the owner's own 'labor cost,' it seems like only about 10 million KRW is left monthly. With daily sales of 13.35 million KRW and an average customer spend of 25,000 KRW, they need 530 customers daily. If sales drop by 20%, it's an immediate deficit, and a 10% drop means it's hard to cover financial costs and your own 'salary.'
I've seen many videos saying these buffet restaurants don't make much, but seeing them continue to operate with that much money invested makes me think it's not so bad after all, lol.
Roughly calculated, it seems like they need about 500 customers daily... I don't know if that's possible including weekdays, let alone weekends.
Ingredient cost is over 50%? Wow.
Is the expenditure also a national average if the revenue is?
Wouldn't the initial investment be less than the cost of a large apartment?
It's 400 million (KRW), not 4 billion...
I want to go to KooKoo Gold (a premium KooKoo branch)!