This story is going viral because it offers a surprisingly candid look into a celebrity's financial struggles, particularly with high real estate loans, which is a relatable issue for many Koreans. Her unconventional method of selling underwear to cover the interest adds to the shock and virality.
In Korea, owning a building (건물주) is often seen as a symbol of wealth and stability, making Lee Hae-in's public struggle with loan interest particularly striking. The concept of 'group buy' (공구) is a popular e-commerce method where influencers gather bulk orders for discounted prices.
Actress and YouTuber Lee Hae-in is making headlines in Korea for her incredibly candid approach to managing a massive debt. After purchasing a building for 4 billion Korean Won (approximately $3 million USD) with a hefty 3.2 billion Won loan, she's now facing a staggering 12 million Won (around $9,000 USD) in monthly interest payments. The catch? Her current rental income is only 6 million Won, leaving a significant gap. To tackle this, Lee Hae-in has taken to Instagram, not just promoting products, but actively participating in a 'group buy' (공구) for men's underwear – even modeling women's underwear herself to vouch for the quality! Her viral posts show her openly discussing the financial pressure, stating, 'I'm doing everything I can to pay this 12 million Won interest!' This raw honesty from a celebrity, who many might assume would be a comfortable 'building owner' (건물주), has resonated deeply with many Koreans grappling with rising living costs and real estate woes.