KOREAN
VIBE
.io
LIVE · 1,284 posts today
home / food / dcinside_dcbest_422180
🎮 DC InsideFood & Drink· translated 12h ago

Lotteria's 'Crooked Burger' Sparks Buzz: Is Chimchakman Back for Season 2?

35°
MILD
0 reacts · 0 views · from dcinside
Lotteria's 'Crooked Burger' Sparks Buzz: Is Chimchakman Back for Season 2?
TL;DR — IN KOREAN VIBES

The new burger's unconventional name and quirky marketing slogan, combined with strong hints of a return for popular streamer Chimchakman, are generating significant buzz and curiosity among Korean netizens. People are speculating if this is a follow-up to his highly successful previous collaboration with Lotteria.

Korean fast-food giant Lotteria is stirring up the internet with its latest menu item, the 'Ppittakhan Burger,' which literally translates to 'Crooked' or 'Slanted Burger.' The quirky name and its equally unconventional marketing slogan – 'Crooked thoughts make the burger delicious. Lotteria gets crooked once again!' – have Koreans buzzing, especially since the chain has been known for its unusual campaigns. Many netizens are speculating if this new release is a subtle hint at the return of popular streamer Chimchakman, who previously collaborated with Lotteria on a highly successful burger. The original post even mentions anticipating 'Chimchakman Burger Part 2' and references 'Black and White Chef Season 2,' along with a humorous description of someone who 'looked like he wouldn't listen, #1 in the field of gwansang (physiognomy)' – a description perfectly fitting Chimchakman's unique persona.

🗣 KOREAN YOU JUST LEARNED
롯데리아
Lotteria
A major South Korean fast-food chain, similar to McDonald's or Burger King, known for its unique menu items and frequent collaborations.
삐딱한
Ppittakhan
Translates to 'crooked,' 'slanted,' or 'unconventional.' In this context, it refers to the burger's name and its quirky, rebellious marketing concept.
침착맨
Chimchakman
The online alias of Lee Mal-nyeon, a highly popular South Korean streamer, webtoon artist, and entertainer known for his deadpan humor and unconventional style.
관상
gwansang
The traditional Korean practice of physiognomy, or face reading, often used humorously in internet culture to describe someone's personality or fate based on their facial features.
HOW DID THIS HIT YOU?

DISCUSSION 💬

join the conversation