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🎮 DC InsideFood & Drink· translated 1d ago

Korean bakery Sungsimdang made a 70kg strawberry cake and it looks AI-generated

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Korean bakery Sungsimdang made a 70kg strawberry cake and it looks AI-generated
TL;DR — IN KOREAN VIBES

Sungsimdang is celebrating its 70th anniversary and unveiled a literally 70kg strawberry sirutteok cake, which went viral because the photos look so absurdly massive that Koreans are saying it looks AI-generated. The bakery is already a beloved national institution so any big move from them gets massive attention.

okay so Sungsimdang — the legendary bakery out of Daejeon that Koreans will literally travel hours for — just turned 70 years old and said 'we're not doing a little cake, we're doing a 70KG cake.' fr fr. seventy. kilograms. of strawberry sirutteok cake. the math is mathing because they literally matched the weight to the anniversary year and i'm not okay about it.

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the thing looks so unhinged and towering that people online are going 'bro this looks like an AI image' and honestly?? valid. it does NOT look real. it looks like someone typed 'make a strawberry cake but make it unhinged' into Midjourney and hit enter. but no — this is a real physical object that exists in Daejeon right now and i need someone to explain to me how you even cut into that.

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oh and it gets more extra — Sungsimdang has been farming their OWN wheat on 7,000 pyeong (that's like 23,000 square meters) of farmland, and they're using that homegrown wheat to bake special anniversary bread too. they also have a whole 70th anniversary exhibition running so you can walk through the entire history of the bakery. this place really said 'we're not a bakery, we're a cultural institution' and honestly they're not wrong. Daejeon people are built different for claiming this place as their hometown pride fr fr.

🗣 KOREAN YOU JUST LEARNED
성심당
Sungsimdang
A legendary independent bakery in Daejeon, South Korea, founded in 1956. It's so beloved that it's considered a cultural landmark — Koreans will travel specifically to Daejeon just to buy its bread.
시루떡 케이크
sirutteok cake
A fusion dessert combining the traditional Korean steamed rice cake (sirutteok, 시루떡) with a modern layered cake format — Sungsimdang's strawberry version is one of their most iconic and sought-after items.
pyeong
A traditional Korean unit of area measurement, roughly 3.3 square meters. It's still widely used in Korea when talking about land size or apartment floor plans.
대전
Daejeon
A major city in central South Korea, often overshadowed by Seoul in pop culture — but Koreans know it as the home of Sungsimdang, making the bakery a genuine source of regional identity and pride.
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Korean bakery Sungsimdang made a 70kg strawberry cake and it looks AI-generated | KoreanVibe