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🐕 DogdripFood & Drink· translated 14h ago

Lotteria's New Burger Just Dropped with THAT Chef & It's Pure Chaos 💀

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Lotteria's New Burger Just Dropped with THAT Chef & It's Pure Chaos 💀
TL;DR — IN KOREAN VIBES

Lotteria's new menu drops always generate buzz in Korea, especially when it's a collaboration with a massively popular and influential chef like Baek Jong-won. The playful references to his public persona add to the virality.

Okay, so Lotteria is back at it again, dropping another wild menu item! I swear, every time they announce something new, it's either totally unhinged or a lowkey genius move. This time, we're diving into the 'Bbaekbbaekhan Burger,' and bestie, it's a collab with none other than the legendary 'Bbaekbbaekhan Genius' himself! You know, the one who apparently ranked #1 in the 'looks like they won't listen to anyone' physiognomy category? LMAO. I was lowkey hoping for a Chimchakman Burger Part 2, but nope, they hit us with a surprise bunt! This burger is packed with brown butter oil, caramelized onions, a mozzarella patty (with tomato basil, fancy!), and a smoky patty. Chef Bbaekbbaekhan Genius really understood the assignment, fr fr.

🗣 KOREAN YOU JUST LEARNED
롯데리아
Lotteria
A major South Korean fast-food chain, similar to McDonald's or Burger King, known for its unique menu items and frequent celebrity collaborations.
빽빽한 천재
Bbaekbbaekhan Genius
A playful pun on the name of famous Korean celebrity chef Baek Jong-won (백종원). 'Bbaekbbaekhan' can mean 'dense' or 'packed,' but here it's a direct phonetic reference to 'Baek' (백) from his name, implying he's a 'packed' or 'dense' genius.
침착맨
Chimchakman
A highly popular South Korean streamer, webtoon artist, and internet personality known for his calm demeanor and witty humor. He often collaborates with brands for special menu items or promotions.
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🇰🇷 KOREAN REACTIONS 5

translated from the original Korean post
1.

Chungjuman advertised this today and I was SO curious, then this post just dropped 💀💀

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2.

Burger prices keep climbing... lowkey scary 😭

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3.

I'm genuinely curious about people who still call burgers a 'value pick'... to be a proper meal like gukbap or noodles, you gotta eat at least two single burgers, no cap.

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4.

But like, the 6-7k won sets still exist tho...

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5.

Saw the ad video, looks like the separate sauce is for dipping the bun, not pouring over the whole burger 👀

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